Blending dreamy euphoria with heartfelt vulnerability, NURIA’s “I Know It’s You” reflects her journey through love, independence, and emotional truth. This interview explores the song’s spark, vision, and deeply personal artistry.
Historically for me, I’ve written more introspective songs than romantic ones, so I had a lot of love in my heart waiting to be expressed. The conception of this song originated in the production. When I first discovered the lead synth line paired with the drums it ignited that excitement of being enthralled in someone’s aura allowing yourself to dive into full surrender. Memories flooded my mind and then the lyrics poured out of me.
It’s full artistic authority. No one can express how you feel better than yourself. Being proficient in all these different aspects of your craft not only ensures the creative vision, but allows the freedom to convey with precision when collaborating with others to bring what’s in your mind into reality. I feel very deeply and am quite sensitive, so I protect my art and freedom with ferocity, viewing this as a super power rather than a hindrance. At the beginning of my artist journey I sought outside of myself for guidance and approval, but then I discovered the only way is to go within and carve that path out for myself. My hope is through my endeavor I connect like minded souls who resonate. Although it’s not an easy path, it’s extremely rewarding.
To live your truth is to love yourself, both personally and artistically. As a women, we experience such a vast emotional landscape sensing everything around us. Sometimes life makes it seem it would be easier to shut down and ignore this nuanced existence. The world is a harsh place, but that should never hinder your expression, dim your light or block your heart. Love is the most important thing, whether platonic, romantic, familial, love for your passions, love for the world.. if you feel it, act on it. Life is too short not to live with a heart wide open. Loving less doesn’t protect you and hiding the depth of your emotions won’t bring you peace. Be you, it’s your right.
It’s based on my life and all of the nights out with the one I love. Where even to and from is an adventure unto itself. I wanted to convey that by setting the the scenes walking freely through the streets late at night, in the car with the wind blowing my hair, and on the back of the scooter feeling that rush where anything is possible.
It affects everything. Nothing is ever isolated; it always comes back to the whole. When writing lyrics, I imagine cuts to a new scene of a music video, when producing I feel how each beat is met with a movement of choreography, when finishing music I think about how it will be presented on stage. I day dream about all the forms a piece of art can be conveyed through different mediums. It’s all consuming.
I hope this song brings pride to deep feelers, to celebrate the purity of their love, to cherish their heart, whether it’s love for another or love for themselves, marking a moment in time in their life relating to a happy memory, or bringing new hope for what’s to come.
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